Why Mobile Applications Are Important For Your Business

According to study by a market research company, MarkPlus Insight, and an online magazine, Marketeers, Indonesia now has 74.6 million Internet users, a 22 percent increase from last year’s 61.1 million. eMarketer projects about 29% of the population have access to the internet by the end of 2013. That penetration rate is expected to climb to 39.8% by 2016, accounting for 102.8 million internet users.

Indonesian Internet User Growth

Growth of Internet Users in Indonesia

Most of Indonesians are accessing the Internet from their mobile devices. In 2012, Nielsen estimated that mobile Internet usage accounted for about 61% of the total Internet usage in Indonesia. The number of users who access the Internet from their mobile devices is projected to increase as smartphone penetration among mobile phone users will climb to 53% by 2017—a total of 103.6 million users, according to eMarketer.

Smartphone users and penetration in Indonesia

Smartphone Users in Indonesia


Android has ousted its rivals by dominating over half of the local smartphone operating system (OS) market by the middle of this year as more devices flood the market with Android-powered handsets, a recent study shows. The study by the International Data Company (IDC) shows that Android now claimed a 52 percent market share of the Indonesian operating system market in the second quarter of 2012. The IDC predicts that BlackBerry shipments in Indonesia would reach 8 million units in 2015, while Android would reach 10 million units. Meanwhile, Apple’s iPhone, whose prices start at Rp 4.5 million ($269) for the later version, would see 500,000 units shipped in. Windows-based phones including Nokia Lumia, reached an estimated 5 million units shipped in 2015.

Smartphone OS Market Share Indonesia

Smartphone OS Market Share Indonesia

It is clear from the data stated above that businesses and organizations that target the Indonesian market couldn’t ignore the importance of the Internet and smartphones as one of the mediums or channels that can be used to reach their potential users, sell, or even deliver, their products or services.

As one of the leading web and mobile application development companies located in Jakarta, Nextweb Technologies is ready to help your businesses and organizations to reach your goals by using various mobile and Internet technologies available. We provide iOS, Android, and BlackBerry application development, as well as web design and development, services. Our iOS, Android, and BlackBerry developers have more than 10 years of combined professional experiences in developing web and mobile solutions for our clients. You can reach us at info@nextwebtechnologies.com.

Read more at http://www.emarketer.com/Article/Indonesia-New-Digital-Class-Emerges/1009723#VOdO6jzB8Gi4XKZb.99

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